Where Strategy Meets Soul

What happens when marketing strategy meets authentic storytelling? Content that actually feels like you; helping changemakers grow with clarity and connection.

Smithwick Communications Business Startup SocialMedia CaraSmithwick looks at the camera with an all-knowing, confident smile

Hello!

Hi, I'm Cara. Strategist. Storyteller.
Sticky-Note Superfan.

Services

  • Social Media Strategy

    Need social media that actually converts? Strategic content planning builds authentic connections that turn followers into clients.

  • Content & Copywriting

    Struggling to Find Words That Actually Convert? Copy and content that captures your unique voice, tells your story, and turns website visitors into loyal clients—without sounding sales-y or fake.

  • Website Design

    Ready for a Website That Works as Hard as You Do? Beautiful, strategic websites that showcase your expertise, reflect your values, and convert visitors into dream clients while you sleep.

  • Branding Packages

    Want a Brand That Actually Reflects Who You Are? Logo design, color palettes, and brand guidelines that capture your essence and make you instantly recognizable to your ideal clients.

  • Lead Magnets

    Tired of Social Media That Goes Nowhere? Irresistible lead magnets that grow your email list with people who actually want to hear from you and are ready to invest in your services.

  • SEO for Wellness

    Ready to Be Found by Your Ideal Wellness Clients? Coming Soon: Specialized SEO/AEO services designed specifically for wellness practitioners and coaches who want to be discovered by clients seeking transformation.

Clients

  • Woman thinking and contemplating business strategy representing thoughtful approach to authentic marketing and brand development

    Why Choose Smithwick Communications?

    I specialize in helping changemakers create content that feels authentic by combining strategic marketing with storytelling that captures your essence.

  • Red balloon standing out among white balloons showing how authentic branding helps purpose-driven businesses differentiate from competitors

    How Do You Help Purpose-Driven Businesses Stand Out?

    Through strategic content that builds genuine connections, websites that convert, and branding that reflects your true values.

  • Heart-shaped connection device with cables representing authentic business connections and collaborative marketing partnerships

    What Makes Your Approach Different?

    I focus on clarity, connection, and content that actually feels like you—no cookie-cutter strategies or fake corporate speak.

  • Woman's feet at start line representing the beginning of strategic marketing journey for purpose-driven businesses with Smithwick Communications

    How Do We Get Started Working Together?

    Sign up for a discovery call and we’ll discuss your needs. If we think it’s a good fit, I’ll send you a proposal, and then a contract once the proposal is accepted.

What They Are Saying

  • "This is truly amazing! I absolutely love all of this [branding]—so helpful, insightful, and organized. I'm blown away. I’m so grateful for all of this beautiful work. Truly amazing!"

    Amanda Peek Lorado | A Peek Photography

  • "Cara did such an amazing job taking my jumble of ideas and creating a clear, concise plan and even branding for my business. She helped me communicate my vision with ease and provided a system that made social media feel manageable and aligned with my brand. Such a priceless service!"

    Custom Social Media Strategy Customer

  • "I love it!!!!!"

    Tracey Brannon | The Cabins at Firefly Cove

Ready to Build Something Beautiful?